Mastering the Instagram Giveaway: 5 Proven Tips for Success
Who doesn’t love a good giveaway, right? They’re like the sprinkles on top of the social media cupcake, adding excitement and engagement to your brand. Instagram Giveaway campaigns are a great way to quickly amplify your brand, find the right audience, and grow your following.
We recently launched and managed a successful Instagram giveaway campaign for a local brick-and-mortar jewelry store, and boy, did it make waves! We helped increase their Instagram following by an amazing 35%!
Let’s dive into the insights and strategies we’ve learned along the way.
Set a Specific and Measurable Goal
Success starts with a clear destination in mind. For us, it was all about increasing Instagram followers. Focused campaigns yield the best results, so pick your primary goal and make it the North Star guiding your giveaway campaign.
Use Other Channels to Spread the Word
Spread the word like wildfire across all your channels—emails, other social media platforms, your website (yes, create a dedicated blog post!), and keep the momentum alive through captivating stories. The more eyes, the merrier.
Collaborate With Other Brands and Influencers to Increase Reach
Collaborating with influencers and co-sponsors can catapult your campaign to new heights. Not only does this expand your reach, but it also adds more value to your giveaway. Consider bundling giveaways with a local business, encouraging followers to engage with both accounts for a chance to win. Win-win!
Be Strategic and Creative With Your Posts
Make your posts pop with eye-catching videos and photos. Utilize the full spectrum of engagement tools to improve the reach of your contest—hashtags, emojis, stickers—and don’t overlook the reel cover. It’s like the cover of a book; it needs to be enticing and crystal clear about what you’re offering.
Play By the Rules
To prevent any hiccups, ensure you’re well-versed in Instagram’s contest guidelines. Cross your ‘t’s and dot your ‘i’s to stay on the right side of Instagram’s terms and conditions.
Aim for Value
People love giveaways but it needs to be worth their time! You’re asking them to take action. It’s not always about the quantity but the quality of the prize that leaves a lasting impression.
Get Inspired by Watching Others
Success doesn’t exist in a vacuum. Watch and learn from other accounts. Draw inspiration from successful campaigns, adapt, and innovate. TIP: A good way to find successful Instagram campaigns? Search #giveaway in Instagram and look through some of the suggested posts.
Use a Tool or an App to Manage your Giveaway
Running a giveaway is fun until it’s time to pick a winner. If you have a large volume of entries and multiple actions, it can become overwhelming. Fortunately, there are great, inexpensive tools you can use to help you do just that. We recommend Wask.
Running a successful Instagram giveaway campaign requires planning, strategic execution, and a sprinkle of creativity. With some effort and monitoring, you can get a big return on your investment!
Ready to create buzz, and watch your social media presence soar? Reach out to us to help you get started!