Client Success Story: Advantage Shutters
Earlier this year, Advantage Shutters, a well-known provider of custom wood shutters in Nashville and Middle TN, hit a rough patch when their website conversions started to dip. Despite their solid presence in the market and a strong online strategy, it was clear something needed to change.
The Challenge: The drop in conversions lined up with a couple of big shifts—both in Advantage Shutters' business strategy and in Google’s algorithm. With these changes, it was time to rethink their SEO approach to keep the traffic flowing and the conversions coming.
The Solution: As long-time partners with Advantage Shutters, we jumped in to figure out what was going on. After diving into some keyword and competitor research, we pinpointed areas that needed tweaking. It became clear that focusing on local SEO optimization was the way to go, helping them attract the right customers from their core service area.
Here’s What We Did:
Keyword Research: We refreshed the keyword strategy to match current trends and Advantage Shutters’ new business direction.
Competitor Analysis: By checking out what the competition was doing, we found new ways to boost their online presence.
Local SEO Optimization: We zeroed in on local SEO, using specific keywords to draw in more local traffic and cut down on irrelevant hits from outside their service area.
Social Media Campaigns: We also kept their social media buzzing with content that really connected with their audience, boosting engagement and visibility.
The Results: The changes paid off big time. Advantage Shutters saw a massive 300% increase in website conversions! By staying flexible and focused, we helped them turn things around and get back on top in their market.
The Takeaway: This success story shows how important it is to stay agile and responsive in digital marketing. By working closely with Advantage Shutters and really understanding their needs, ABH Connect delivered the kind of results that helped them shine in a competitive industry.
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