Case Study – Red Collar Pet Foods

Our Work
Written By Kari Brown

Communication Strategy and Execution Plan

Worked directly with the president (former president of Mars Canada) and executive team to create and execute a strategic communications plan for the largest private-label Pet Food Manufacturing company in the US.

Executed targeted website content, social media ads, social media posts, and directory profile optimization. Print/ digital collateral design and video production for brand videos, quarterly investor and board meetings. Social media video ads targeting future employees in key regions. PR- Owned Earned and paid media placements. Helped manage team and booth presence at Global Pet Industry and Private Label conferences.

Created an updated website and updated brand look and feel.

Results

  • Over 20 earned media placements with top publications.

  • Increased website traffic and onsite time.

  • Quadrupled social media following and engagement.

  • Led targeted Snapchat, Facebook, and Instagram ad campaigns to find and convert potential employees.

“The ABH Connect team did a fantastic job developing and executing a strategic communications plan for Red Collar Pet Foods.“

Red Collar Pet Foods

Kari Brown
Previous

Boost Your Facebook Business Page with These 7 Tips
Next

Let’s Get Real on Instagram Reels