6 Small Business Social Media Tips for 2023
As a marketing agency, we manage many social media accounts for small businesses located here in Franklin Tennessee, and across the US. It’s our goal to not only help customers create and publish great social media content but also to help all small business owners improve their social media management and posting. Here are a few basic but important social media tips that we recommend to help your small business.
Define your social media goals: Before you start posting on social media, it’s important to have a clear idea of what you want to achieve. Are you looking to drive traffic to your website, increase brand awareness, or generate leads? Knowing your goals will help guide your content strategy and ensure that you’re focusing on the right metrics to measure success.
Develop a content calendar: A content calendar can help you plan and schedule your social media posts in advance. This can save you time and ensure that you’re consistently posting high-quality content.
Engage with your followers: Social media is a two-way conversation. Make sure to respond to comments and messages from your followers, and don’t be afraid to ask for their input or feedback. This can help you build relationships and increase engagement on your social media channels.
Utilize #hashtags: Hashtags can help your content reach a wider audience and make it easier for people to discover your business. Research and use relevant hashtags in your posts to increase the chances of your content being seen.
Use visuals: Posts with visuals, such as images or videos, tend to perform better on social media. Make sure to include high-quality visuals in your content to make it more engaging and shareable.
Incorporate relevant emojis. Utilizing emojis makes reading captions more interesting and engaging! It is important to make your posts personable to the reader and show emotions to sound authentic.
We hope these small business social media tips help you improve your brand presence in 2023. Our marketing agency is here to help small business owners in Franklin and beyond manage and grow their social media presence, and much more. Reach out to us to begin the conversation!